Up-level Your Email Marketing with Flodesk.

We’re currently living in a very fast-paced era, a digital era where everything is moving
online.

Who would have thought 20 years ago, we’d be having our weekly food shop delivered directly to our front doors from the ease of an app on our iPhone? Websites, apps and social media are dominating the marketing industry! It’s easy to see how small and independent businesses are being overlooked. Competition is high, the stakes are high. You are your brand, and your brand needs to stand out in this extremely competitive and over- saturated market.

In today’s busy world, it’s not enough to just have a website and a few social media
platforms (Facebook and Instagram, Instagram and Pinterest). Consumers are searching and shopping on several different platforms, no doubt all at the same time, and you guessed it, on their smartphones.

The power of email marketing is growing! A strong email marketing strategy is crucial for
sustained growth and success. In this blog post, we’ll explore why small and independent businesses should consider hosting their email marketing with Flodesk and how it can complement and enhance their
online presence beyond just relying on websites and social media.

Email Marketing Strategy

It’s been proven that email marketing remains one of the most powerful tools for engaging
with your target audience and driving sales. It's a direct and personal way to connect with potential clients. Email marketing ensures your message lands directly in your audience's inbox giving you a higher chance of being seen and heard – other than relying solely on social media.

Introduction To Flodesk

As stated by Flodesk, they help you to design emails that people love! Flodesk is an email marketing platform designed to help businesses create and send visually appealing and engaging emails.

Trust us, we’ve tried and tested lots of email marketing platforms and Flodesk is one of the best there is! Our favourite feature is how beautiful the emails look. It’s sleek, simple and really easy to use. All of the email templates can be customised, allowing users to design professional emails without the need for any coding or design skills.

Favourite Features Of Flodesk

Personalisation
Flodesk helps to create beautifully designed, personalised emails without any technical knowledge using a drag-and-drop editor. Flodesk has over 100 different email templates, all fully customisable to reflect your brand’s personality and brand voice to help you stand out in a crowded market. All emails can be personalised and you can start to build connections audience, increasing the likelihood of turning leads into loyal customers, and ultimately converting that sale.

Automation
Here at Nadine Hassan, we are strong believers in working smarter. All of our processes enable you to simplify, automate and streamline your business. We don’t believe in manual or repetitive tasks – everything should be automated to help save you time. Flodesk has a great automation system meaning you can create email sequences, automated replies, and follow-ups effortlessly. This means you can welcome new subscribers and nurture leads.

Analytics
Flodesk has pretty good data analysis stats. We recommend reviewing and analysing your email marketing stats at least once a month to help understand your audience preferences and behaviour. These analytics provide valuable insights into your email campaigns, showing you open rates, click-through rates, and subscriber engagement.

Flodesk is the perfect partner to make your campaigns truly stand out. Unlock the full potential of email marketing to take your business to new heights!

Email marketing is growing and it’s time to get ahead of the crowd. Please get in touch if you’d like to book a Discovery Call to discuss our Email Marketing Services. We’d love to have a chat and see how we can help grow and nurture your audience.

Thanks for being here… Join us next month for more business insights.